USPS DM Deli campaign demonstrates power of variable data printing :: BtoB Magazine : "By Rod DeVar
Story posted: February 4, 2008 - 6:01 am EDT
You want mustard with that catalog? Or maybe coleslaw is more to your liking.
Reaching the right consumer with the right message on the right product is crucial to marketing success. The Postal Service recently demonstrated the power and ROI associated with variable data printing through its personalization campaign, the “DM Deli.”"
Thursday, February 14, 2008
Tuesday, April 24, 2007
OnDemand Journal
OnDemand Journal: "Case Study
Data-Driven Design at Blue North Strategies
April 24, 2007 -- What sets Blue North Strategies apart from its competitors is its concept of White Page Marketing. This refers to the company’s ability to create data-driven, highly personalized, finely targeted and aesthetically appealing communications to inspire the active interest of each individual recipient. Turning this concept into an efficient and cost-effective reality was a core commitment for the young company. But they needed the right tools."
Data-Driven Design at Blue North Strategies
April 24, 2007 -- What sets Blue North Strategies apart from its competitors is its concept of White Page Marketing. This refers to the company’s ability to create data-driven, highly personalized, finely targeted and aesthetically appealing communications to inspire the active interest of each individual recipient. Turning this concept into an efficient and cost-effective reality was a core commitment for the young company. But they needed the right tools."
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