OnDemand Journal: "Case Study
Data-Driven Design at Blue North Strategies
April 24, 2007 -- What sets Blue North Strategies apart from its competitors is its concept of White Page Marketing. This refers to the company’s ability to create data-driven, highly personalized, finely targeted and aesthetically appealing communications to inspire the active interest of each individual recipient. Turning this concept into an efficient and cost-effective reality was a core commitment for the young company. But they needed the right tools."
