USPS DM Deli campaign demonstrates power of variable data printing :: BtoB Magazine : "By Rod DeVar
Story posted: February 4, 2008 - 6:01 am EDT
You want mustard with that catalog? Or maybe coleslaw is more to your liking.
Reaching the right consumer with the right message on the right product is crucial to marketing success. The Postal Service recently demonstrated the power and ROI associated with variable data printing through its personalization campaign, the “DM Deli.”"
